non-profit Organization Website Design Case Study
Community Reach of Montgomery County
The primary objective is to redesign Community Reach's website to enhance the organization's visibility, brand identity, and messaging. It will also strengthen its communication with diverse audiences, resulting in increased lead conversion and retention of current supporters.
Meet Community Reach
Community Reach of Montgomery County is a not-for-profit organization that's been serving underserved and marginalized groups in Montgomery County, Maryland, since 1967. Their goal is to help build strong community connections and promote equity and self-sufficiency by providing services such as healthcare, financial assistance, immigration support, communication services, and human services.
The challenges the website was facing.
The current website is outdated and difficult to navigate, featuring excessive text and limited visuals that fail to communicate with its diverse audiences effectively. Additionally, it lacks proper SEO, is not optimized for mobile devices, and does not meet accessibility standards.
Accessibility Issues
The site is not easily accessible for all users, limiting the interaction for individuals with disabilities and reducing overall user engagement.
Lack of Credibility
The information provided on the site is not credible or reliable, which diminishes trust among visitors and affects the site's reputation.
Difficult Navigation
Users encounter challenges when navigating the site due to a complex layout, making it hard to locate specific information quickly and efficiently.
Management Challenges
The site's structure makes it hard to manage and update content, resulting in potential delays and inefficiencies in maintaining the site's information.
The journey to implementing strategies.
Community Reach offers five distinct services tailored to five unique user types, and they also need to attract donors and volunteers to support their mission. To meet all their goals, we need to research each user type, strategize their engagement, and plan the website's architecture before implementation.
Key strategies we implemented.
The primary strategy of the website is to enhance user experience and increase engagement with its content and offline services.
Build brand & trust
Emphasizing Community Reach's story, history, and accomplishments over the past 50 years of serving the community will enhance its brand as one of the most prominent organizations in Montgomery County, Maryland.
Improve user experience
Making the website easy to access, use, and navigate enhances user interaction and engagement, promoting positive user experiences.
Prioritize content structure
Organizing content based on users' needs and expectations enables seamless interactions with each program page. It keeps user interested and engaged.
Improve engagement & inquiries
Designing a simplified interaction interface encourages user engagement and improves service inquiries for each of their core programs.
Optimize online visibility
Using appropriate and strategic keywords, along with SEO (search engine optimization), will help rank the website higher and increase its visibility to local users searching for their services.
More accessible
Making accessibility a priority enables a broader range of their target users to access the website from any device, and a language switcher allows them to access the information they need.
Project Results
Not long after its launch, the website has received numerous positive comments from users, community members, and service providers. More data will be collected over time to review how the website functions.
Positive user feedback
Many website users and community members gave positive comments about the new website's design and usability.
Improved accessibility
The website is now more accessible to most users across various devices, and Spanish-speaking users can translate the content to Spanish.
Easy to use and navigate
Navigating the website is now much simpler and more efficient, especially when searching for important information about community programs and services.
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