Visibility is everything. You can have the best products or services, but if your ideal customers don't know your business exists, they can't hire or buy from you.
Clarity is essential in communicating the value of your products and services. If it's unclear what benefits your solution brings to your ideal customers, they don't need you.
People do business with people they like and won't begin to like you without first capturing their attention. Your business' brand must stand out in a market full of options.
People are more skeptical than ever before, and trust is harder to earn. If your ideal customers don't trust you can solve their problems, they won't do business with you.
Leon C. Brunson