Strategic Web Design Services

We build high-converting websites.

Imagine how you can impact your community, employees, and family if your website gets more traffic, leads, and sales.

It's time to elevate your business to the next level, starting with booking a strategy call with us.

Featured in:

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Increase in organic traffic
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Increase in monthly leads
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Increase in monthly sales
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Increase in monthly profit
Reasons why you're not getting enough customers

Do you have amazing products and services, but not getting enough customers?

Working with so many business owners from many different industries, we understand your struggle. Here are four simplified reasons you're not getting enough customers in your business.

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They can't find you.

Visibility is everything. You can have the best products or services, but if your ideal customers don't know your business exists, they can't hire or buy from you.

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They don't need you.

Clarity is essential in communicating the value of your products and services. If it's unclear what benefits your solution brings to your ideal customers, they don't need you.

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They don't like you.

People do business with people they like and won't begin to like you without first capturing their attention. Your business' brand must stand out in a market full of options.

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They don't trust you.

People are more skeptical than ever before, and trust is harder to earn. If your ideal customers don't trust you can solve their problems, they won't do business with you.

We do more than web design

Our primary objective is to ensure the success of your business.

Our focus is on building more than just visually appealing websites. We provide strategic solutions that successfully convert your prospects into customers.


Research & Strategy

Research and Strategy are vital in website design. We must understand our target audiences and develop the content they need and their engagement journey to improve conversion.

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Prospect Research & Analysis

Prospect research and analysis involves identifying and assessing potential clients or donors, allowing for targeted marketing strategies and efficient resource allocation based on their needs and value.

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Competitor & Keyword Research

By examining the tactics employed by our competition and the keywords that our target audience is searching for, we can identify and tailor our content strategies to gain a competitive advantage.

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Market Opportunity Analysis

Analyzing market opportunities can help us discover untapped segments, uncover new business prospects, and evaluate potential avenues that will give us a competitive edge in the market.

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Conversion Strategy

A solid conversion strategy is crucial for driving sales and fostering growth that increases revenue and helps us build strong and lasting customer relationships.

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User Persona Design

User personas are imaginary profiles of your target users, aiding in understanding their needs and preferences. You can enhance products and services by crafting detailed personas to suit users better.

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User Engagement Strategy

User engagement is vital to a product or service's success, as it builds meaningful connections between users and your brand, promoting loyalty and fueling growth.


Web Design

Web design is the process of conceptualizing, planning, and creating visually appealing and user-friendly websites that effectively communicate your brand's message, engage your users, and drive them to conversions.

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Information Architecture

Information architecture (IA) involves organizing, structuring, and labeling content to create a user-friendly experience, enabling users to find and access information and boosting satisfaction and engagement quickly.

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Brand Elements Design

Brand elements, including logo, color palettes, and typography, form your brand's identity. Well-designed elements create a memorable image, boosting recognition, customer loyalty, and competitive differentiation.

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Content Strategy

Content strategy involves planning, creating, and managing content to achieve business goals and objectives. Benefits include increased brand visibility, customer engagement, industry credibility, higher search rankings, and better lead generation.

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User Interface Design

User interface (UI) design focuses on creating visually appealing and easy-to-use website interfaces. It is crucial to enhance user experience (UX) by ensuring users can interact with your website effortlessly.

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User Interaction Design

User interaction design (IxD) focuses on how users interact with websites, applications, and other digital interfaces to ensure a seamless, intuitive, and enjoyable experience.

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User Experience Design

User Experience (UX) design enhances users' overall experience while interacting with your website. The primary goal of UX design is to create intuitive, efficient, and enjoyable experiences that meet user needs and expectations.


Web Application Integration

Web application integration connects various web applications, services, and data sources to create a seamless and unified system that streamlines business processes, enhances user experience, and improves the overall efficiency of your website.

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Google Analytics

Google Analytics (GA4) is the latest version of Google's popular web analytics platform, designed to provide businesses with deeper insights into user behavior, improved data analysis capabilities, and more flexible reporting.

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Google Business Profile

Google Business Profile (formerly known as Google My Business) is a free tool that enables businesses to manage their online presence across Google Search and Maps, create and update their business listing, and interact with customers.

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Google Search Console

Google Search Console (formerly known as Google Webmaster Tools) is a free service provided by Google that helps website owners monitor, maintain, and optimize their website's performance in Google search results.

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Customer Relations Management

Customer Relations Management (CRM) is a strategic approach to managing a business's interactions with current and potential customers, focusing on building and maintaining strong relationships and driving business growth.

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Website Email & Form

Integrate a reliable business email and website form delivery system that streamlines communication, enhances customer engagement, and boosts lead generation.

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Appointment Scheduling

Appointment scheduling integration boosts efficiency, customer experience, and staff management by allowing users autonomy in scheduling appointments for your services.


Web Development & Support

Web development and support are crucial for creating a successful website, emphasizing design, responsiveness, a content management system (CMS), and post-launch support to monitor performance and effectiveness continuously.

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Web Hosting & Domain

Integrating reliable hosting and domain management is essential for website creation and success. We focus on integration capabilities, uptime, support, security, and scalability.

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Web Development

Web development is vital for building and maintaining websites, including design, responsiveness, CMS, SEO, and performance optimization, providing a solid online presence and enhanced accessibility.

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Search Engine Optimization

On-page Search Engine Optimization (SEO) is critical for increasing online visibility, organic traffic, credibility, cost-effective marketing, and gaining a competitive edge to attract more users, boost conversions, and enhance your digital presence.

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Website Maintenance

Website maintenance services ensure optimal performance, security, and user experience. Key aspects include content updates, performance optimization, security patches, bug fixes, backups, and compatibility.

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Monthly Progress Report

Monthly progress reports track performance, boost productivity, and improve decision-making. It includes an overview, achievements, challenges, and performance metrics, fostering communication and business growth.

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Marketing Support

Marketing support offers expertise consultations, time savings, cost-effectiveness, scalability, and fresh perspectives. It helps businesses develop and execute marketing strategies, accelerating growth and success.

Learn more about our strategic web design services.
Jan Kjellesvig - COO & Co-founder at YayImages, Technology Startup Industry
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Earl has done a tremendous job and every piece of design we receive is very well thought through...
Jan Kjellesvig - COO & Co-founder at YayImages, Technology Startup Industry
Jan Ole Kjellesvig
COO & Co-founder
The Benefits of Strategic web Design

Impacts of a strategic web design

It's not the website that businesses want; it's the outcome. Our strategic web design services revolve around the ideal outcome of your new website.

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Get more traffic

An optimized website gets more traffic from Google because it's easier for your target customers to find your business.

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Get more leads

A well-crafted website appears more trustworthy, making it easier for your target customers to inquire about your products and services.

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Get more sales

A user-centric website quickly provides information your target customers need to make buying decisions.

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Get more customers

Responsive websites are accessible to more customers who use different devices and have disabilities.

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Get more customer loyalty

Trustworthy brands are likable and easier to remember, making your customers more loyal to you.

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Attract more talent

A purpose-driven website will make attracting incredibly talented people who want to join you in your mission easier.

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Pass compliance & regulations

Specific legislation requires certain industry websites to comply, and your business could be breaking the law if your website is not done properly.

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Save precious time

An effective Content Management System (CMS) will save time managing your website and give you more time running your business.

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Reduce your cost

Increasing your website's effectiveness in communicating value reduces your cost of acquiring new customers.

Learn more about our custom website design services.

Frequently Asked Questions

Can you help with creating a logo or other branding elements?

Yes. We can help create a logo or other branding elements if we determine it's necessary to achieve our desired outcome.

How often will I receive updates or reports during the project?

After our initial Discovery meeting, we'll create a phase breakdown of the project's milestones and timeline with the coordinating schedule for updates and reviews. The typical frequency for updates is once a week during the strategy phase and once every two weeks during the design and development phase.

What sets you apart from other web designers?

Most web designers focus on the aesthetic of web design, like color theory, typography, graphics, and illustrations. Although aesthetics is a big part of web design, it is not enough if you want your website to convert your visitors into leads or customers successfully. What sets us apart is that we use business and user psychology strategies with aesthetic design to increase the effectiveness of your website.

Do you offer any guarantees for your work?

Yes, we guarantee that the final product will be what we stated in the contract. We will also monitor the performance of your website to provide support and warranty for the first year it goes live.

Will you provide a detailed proposal outlining the scope of work?

Yes. Our contracts include an outline of the detailed scope of work after we're clear on the project's specs and goal. We can also provide a preliminary statement of work outlining the overview scope per request after the initial consultation.

Do you provide wireframes or prototypes before building the site?

Yes. Designing the wireframes and prototypes is essential to building a website efficiently. You'll get to review and approve them before we can start developing the website.

Do you specialize in a particular industry or type of website?

We specialize in service-type business websites, like education, training, healthcare, informational/content, religious, entertainment, food and beverage, technology, and real estate.

What types of payment plans do you offer?

We create a payment breakdown plan for all of our web design projects. The size and timeline will determine what works best for all, and we'll do our best to work with you on the most appropriate payment plan.

Do you offer website hosting and domain registration services?

Currently, we don't provide website hosting and domain registration services. However, we'll give you recommendations and walk you through acquiring these services. We will also set them up for you, so you don't need to know the technicalities of this process.

How much input will I have in the design process?

Your input in the design process is significant to us. We'll create a schedule and timeline for each phase and provide an opportunity for you to review and feedback.

How do you handle feedback and revisions during the design process?

We schedule feedback and revisions throughout the project's timeline to keep the design process efficient, usually at the end of each major phase. Doing so will allow us to make changes as we work towards our goal.

Can you incorporate my existing branding into the website design?

Yes. We will work our design around your existing brand and guidelines to keep your new website an extension of your brand. We can also assist if you need a revamp of your brand identity.

Who will be my point of contact during the project?

Earl manages the web projects from start to finish. However, if we need to assign a new project manager, we will reach out to you with the changes and contact details of the new manager.

Will my website be mobile-friendly?

Yes, absolutely! Responsive and adaptive websites (mobile-friendly) are essential in making the website usable and accessible to most users.

Do you design with user experience in mind?

Yes, absolutely! We center every website we design around the user's experience and align them with your business goals. Doing so makes the design more intentional, making your website more effective in converting visitors into leads.

How long will it take to complete my website?

Many factors, like size and complexity, affect how long it'll take to complete a website project. The typical timeframe is around 12 weeks, but we will create an estimate and timeframe for every website project so you'll know how long it'll take to complete.

What is your design process?

We break down our design process into four phases: research and strategy, web design, application integration, and web development and support. Each phase has sub-phases or stages, which vary on the size and complexity of the project. You will get the project timeline and schedule at the beginning of your project, so you're well aware of what to expect as we move along the process.

Still have questions?

We understand that clarity is essential to decision-making. Contact us, and we'll do our best to answer your questions.

Featured Brand Experiences

Embassy of the Republic of Guyana logo - Varona Designs
GChess logo - Varona Designs
Department of Education logo - Varona Designs
The Basilica logo - Varona Designs
Montgomery County Fire & Rescue logo - Varona Designs
Holy Spirit Preparatory School logo - Varona Designs
Web and UX Design Case Studies

Featured Projects

We've designed websites for many different industries and sizes. Here are some case studies we've developed that showcase the value of an effective website strategy and user experience design.

Restaurant Website Design Case Study

The website design case study for a restaurant in Tallahassee, Florida.
Average engagement rate
First-month new users
Leon's at Lake Ella Restaurant website design - Varona Designs

Music Lesson Studio Website Design Case Study

The website redesign case study for a music lesson studio in Lorton, Virginia.
Visitor-to-lead conversion rate
Lead-to-customer conversion rate
First-year gross earnings increase
Potomac Music website design - Varona Designs

Private Chef Website Design Case Study

The website redesign case study for a professional chef in Tallahassee, Florida.
Lead-to-customer Conversion Rate
Website Traffic Increase
Monthly Leads Increase
Chef Leon C Brunson website design - Varona Designs
Client Testimonials

What our clients say about us

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very creative
Earl was especially careful to get a sense of the tone I sought so it would reflect my sensibilities and personality...
Arthur Magida - Author of The Nazi Seance, Book Publishing Industry

Arthur Magida

The Nazi Seance
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helped us achieve our goals
Earl is trustworthy, and has a great personality, making him a pleasure to work with...
Linda Johannessen - CEO & Founder at YayImages, Technology Startup Industry

Linda Laegreid Johannessen

CEO & Founder
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super professional and very attentive
I appreciate Earl's ability to simplify the complex while helping bring a client's vision to life visually and functionally.
Eric Streif

Eric Streif

Fundraising, Marketing, & Digital Strategist
American Philanthropic
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effective and elegant designs
Earl's designs are effective and elegant and he’s always thinking about the user...
Hino Banzon - Software Developer at MTRO App, Technology Startup Industry

Hino Banzon

Software Developer
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delivers high-quality product
Earl worked very collaboratively with my team and delivered a high-quality product...
Ashanthi Mathai - VP of Marketing at SOC Telemed, Healthcare Industry

Ashanthi Mathai

VP Marketing
SOC Telemed
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We absolutely loved working with Earl!
We have received so many compliments from our current clients about their experience on our new website. Best of all, we have so many more NEW clients now finding us and loving what they see.
Annie Mathis

Annie Mathis

Co-owner & Music Teacher
Potomac Music
How to get started

Interested in working with us?

We don't work with just anyone. We want to ensure we can help you and your business succeed before we can offer our services. Our goal is to build long-term relationships with our clients and continuously provide them with value.

Step 1
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Book a strategy call

Let's schedule a strategy call to learn how to help your business succeed and if we're a good fit for you.

Step 2
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Get a proposal

If we're a good fit for your project, we'll offer you a proposal with the estimated investment, timeframe, and scope. Doing so will help you choose what's best for your business.

Step 3
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Accept the proposal

We'll construct the project contract with detailed information and scheduled scope and milestones if you accept our proposal. The project starts after we sign the contract.