STRATEGIC WEB DESIGN VA

Get more website traffic, leads, and sales.

Get more website traffic, leads, and sales.

We build high-converting websites that get more traffic, leads, and sales for small businesses, startups, and organizations.

Get this FREE Strategy Guide to help you in your business:

Google logo Icon - Varona Designs
Google Rating
5.0
Google 5 stars  Icon - Varona Designs
Featured in
Unicorn Illustration - Varona Designs
Strategic Design Outcomes

Great return on investment

Here are some of the positive outcomes we've seen with our clients.

Customers Icon - Varona Designs
3.7x
Increase in organic traffic
Get more leads Icon - Varona Designs
3x
Increase in monthly leads
Credit cards Icon - Varona Designs
2.3x
Increase in monthly sales
Sales Icon - Varona Designs
74.9
%
Increase in monthly profit
The Benefits of Strategic web Design

Impacts of a strategic web design

It's not the website that businesses want; it's the outcome. Our strategic web design services revolve around the ideal outcome of your new website.

Getting leads - Varona Designs
Website traffic Icon - Varona DesignsGet more traffic Icon - Varona Designs

Increase website traffic

Get more traffic
Get more traffic

An optimized website is easier to find and will get more traffic from Google and other search engines.

Get leads Icon - Varona Designs

Get more leads

Get more leads

A well-crafted website appears more trustworthy, making it easier for your target customers to inquire about your products and services.

Credit cards Icon - Varona Designs

Close more sales

Close more sales

A user-centric website quickly provides information your target customers need to make buying decisions.

Client meeting - Varona Designs
Customers Icon - Varona Designs

Get more customers

Responsive websites are accessible to more customers who use different devices and have disabilities.

Customer loyalty Icon - Varona Designs

Get more customer loyalty

Trustworthy brands are likable and easier to remember, making your customers more loyal to you.

Talent Icon - Varona Designs

Attract more talent

A purpose-driven website will make attracting incredibly talented people who want to join you in your mission easier.

Team meeting - Varona Designs
Regulations Icon - Varona Designs

Pass compliance & regulations

Specific legislation requires certain industry websites to comply, and your business could be breaking the law if your website is not done properly.

Time Icon - Varona Designs

Save precious time

An effective Content Management System (CMS) will save time managing your website and give you more time running your business.

Cost Icon - Varona Designs

Reduce your cost

Increasing your website's effectiveness in communicating value reduces your cost of acquiring new customers.

Marcia Degnan - Creative Director & CEO at Vivid Creative, LLC, Marketing Agency Industry
Quote icon - Varona Designs
Earl's attention to detail and willingness to go the extra mile in making sure the job is done correctly...
Marcia Degnan - Creative Director & CEO at Vivid Creative, LLC, Marketing Agency Industry
Marcia Degnan
Creative Director & CEO
Vivid Creative, LLC
OUR WEB DESIGN PROCESS

Not all websites are created equal

Your business is unique and faces different challenges, limitations, and goals. Our process allows us to find the best strategy and design to give you the best outcomes.

PHASE 1
Strategy Icon - Varona Designs

Strategy

Strategy
Checkmark icon - Varona Designs
Prospect Research & Analysis
Checkmark icon - Varona Designs
Competitor & Keyword Research
Checkmark icon - Varona Designs
Market Opportunity Analysis
Checkmark icon - Varona Designs
Conversion Strategy
Checkmark icon - Varona Designs
User Persona Design
Checkmark icon - Varona Designs
User Engagement Strategy
PHASE 2
Pen Icon - Varona Designs

Web Design

Web Design
Checkmark icon - Varona Designs
Information Architecture
Checkmark icon - Varona Designs
Brand Elements Design
Checkmark icon - Varona Designs
Content Strategy
Checkmark icon - Varona Designs
User Interface Design
Checkmark icon - Varona Designs
User Interaction Design
Checkmark icon - Varona Designs
User Experience Design
PHASE 3
Servers Icon - Varona Designs

App Integration

Application Integration
Checkmark icon - Varona Designs
Google Analytics
Checkmark icon - Varona Designs
Google Business Profile
Checkmark icon - Varona Designs
Google Search Console
Checkmark icon - Varona Designs
Customer Relations Management
Checkmark icon - Varona Designs
Website Email & Form
Checkmark icon - Varona Designs
Appointment Scheduling
PHASE 4
Program Icon - Varona Designs

Web Development

Web Development
Checkmark icon - Varona Designs
Web Hosting & Domain
Checkmark icon - Varona Designs
Web Development
Checkmark icon - Varona Designs
Search Engine Optimization
Checkmark icon - Varona Designs
Website Maintenance
Checkmark icon - Varona Designs
Monthly Progress Report
Checkmark icon - Varona Designs
Marketing Support
Client Testimonials

What our clients say about us

Quote icon - Varona Designs
he provides excellent advice
Earl is a wonderful designer who has allowed our company to 'punch above our weight in the design and usability of our website...
Gennifer Chenault - Content Marketing Strategist at SOC Telemed, Healthcare Industry

Gennifer Chenault

Content Marketing Strategist
SOC Telemed
Quote icon - Varona Designs
helped us achieve our goals
Earl is trustworthy, and has a great personality, making him a pleasure to work with...
Linda Johannessen - CEO & Founder at YayImages, Technology Startup Industry

Linda Laegreid Johannessen

CEO & Founder
YayImages
Quote icon - Varona Designs
impressive quality of work
I’m consistently impressed with Earl's quality of work...
Jeff Feiertag - IT Training Coordinator at Montgomery County Fire and Rescue Services, Government Agency

Jeff Feiertag

IT Training Coordinator
Montgomery County Fire and Rescue Services
Quote icon - Varona Designs
produces strong results
Earl has a great design sense. The visual communications he creates for clients are fresh, engaging, produce strong results...
Dave Anderson -Marketing Strategist Consultant at YayImages, Technology Startup Industry

Dave Anderson

Marketing Strategist Consultant
YayImages
Quote icon - Varona Designs
effective and elegant designs
Earl's designs are effective and elegant and he’s always thinking about the user...
Hino Banzon - Software Developer at MTRO App, Technology Startup Industry

Hino Banzon

Software Developer
MTRO App
Quote icon - Varona Designs
very pleasant to work with
It was very pleasant working with Earl. He was always very responsive and we are very pleased with his work...
Yun Choe - Office Manager at Oak Endodontics, Healthcare Industry

Yun Choe

Office Manager
Oak Endodontics
Strategic Web Design Case Studies

Featured Projects

We've designed websites for many different industries and sizes. Here are some case studies we've developed that showcase the value of an effective website strategy and user experience design.

The website redesign case study for a music lesson studio in Lorton, Virginia.
7.4
%
Visitor-to-lead conversion rate
68.5
%
Lead-to-customer conversion rate
74.9
%
First-year gross earnings increase
Potomac Music website design - Varona Designs
The website redesign case study for a professional chef in Tallahassee, Florida.
80
%
Lead-to-customer Conversion Rate
2.9x
Website Traffic Increase
2.7x
Monthly Leads Increase
Chef Leon C Brunson website design - Varona Designs

Featured Brand Experiences

Embassy of the Republic of Guyana logo - Varona Designs
GChess logo - Varona Designs
Department of Education logo - Varona Designs
The Basilica logo - Varona Designs
Montgomery County Fire & Rescue logo - Varona Designs
Holy Spirit Preparatory School logo - Varona Designs
7 Strategic Ways to Double Website Leads in 60 Days Strategy Guide - Varona Designs
Free Strategy Guide

7 Strategic Ways to Double Your Website Leads in 60 Days.

Learn several ways you can use web strategy to increase the effectiveness of your website and significantly grow your business.

Customers Icon - Varona Designs
Attract more prospects

Attract more highly qualified prospects.

Get more leads Icon - Varona Designs
Convert more leads

Convert more high-quality leads.

How to get started

Interested in working with us?

We don't work with just anyone. We want to ensure we can help you and your business succeed before we can offer our services. Our goal is to build long-term relationships with our clients and continuously provide them with value.

Step 1
Calendar Icon - Varona Designs

Book a strategy call

Let's schedule a strategy call to learn how to help your business succeed and if we're a good fit for you.

Step 2
Proposal Icon - Varona Designs

Get a proposal

If we're a good fit for your project, we'll offer you a proposal with the estimated investment, timeframe, and scope. Doing so will help you choose what's best for your business.

Step 3
Accept Contract Icon - Varona Designs

Accept the proposal

We'll construct the project contract with detailed information and scheduled scope and milestones if you accept our proposal. The project starts after we sign the contract.