John and Annie are seasoned music teachers who started Potomac Music in January 2020 to provide high-quality music education and build a community of music teachers. With their passion for music and love of teaching, they quickly made a brand in their community as one of the best music educators in Lorton, VA.
First-year gross earnings increase
The business saw an increase of 74.9% in gross earnings one year after the launch of its new website. The traffic came organically, and there is plenty of room for growth.
Lead-to-customer conversion rate
Leads sign up for classes with a 68.5% success rate. Most leads don't sign up because of scheduling conflicts, which scaling can solve.
Visitor-to-lead conversion rate
Website visitors inquire about the service 7.4% of the time.