GChess UX Case Study
GChess
Design GChess' new web user interface to help chess players analyze and improve their chess games.
Design GChess' new web user interface to help chess players analyze and improve their chess games.
GChess is a web-based chess analyzing platform that helps chess players analyze millions of chess games from its database and access tens of thousands of chess videos and lessons from other platforms.
The project's objective is to design the web-based platform's user interface. The goal of the design is to make it easier for users to navigate and use the site's many features.
The primary strategy is to design the interface around the target user's experience. Since the platform contains several key features and functionalities, it's essential to effectively map out the user interaction to simplify how to use the site.
Analyze the project's goal, features, and functionalities to create the strategy needed that will dictate how to design the interface.
Researching our target users allows us to identify and categorize them based on their skill level, goals, and general needs.
Creating user personas for each target user category helps us analyze their needs and challenges regarding their goals.
Designing the journey for the user's engagement helps develop the strategy for multiple layers of interaction. Each layer has a unique plan for continued engagement.
Designing the user journey combines the task flows for each feature simplifying how the user interacts with the website. The user journey also maps the site for page design and development.
Designing the blueprint of the user interface allows us to structure how each feature and interaction will come together quickly. Doing so is particularly helpful since the platform's interface is feature-rich.
Using research, we designed the brand's identity not only to stand out but also to create a particular personality and values.
We designed the user interface to communicate page interactions, features, and usability effectively.
We designed the platform to be accessible to chess players worldwide, including many different browser sizes.
By using an approach that focuses on the user, we were able to design a site with features and functions tailored specifically for them. Doing so helps users accomplish their goals while enjoying themselves in doing so!
The ease of use and valuable features help promote visitors' engagement, turning them into regular site users.
The site's value in helping users with their goals helps convert site users into paid members.
The new website received much positive feedback from chess players worldwide. They find it easy and enjoyable to use.
