About Varona Designs
Hello, my name is Earl and I'm a Web Design Strategist
We specialize in building high-converting and high-engaging websites for service-based businesses using psychology and user experience design.
We're located just outside of Washington, DC, but we work with businesses worldwide.
The skillsets we bring to your project
We built our first website in 2008 with limited knowledge of HTML and CSS. Over the years of learning, training, and experience, we slowly built our skillset to what it is today, significantly improving our work's quality and outcome.
Psychology
Psychology is a significant part of what makes us unique. It allows us to understand our target customer's needs and wants and align our design to encourage engagement.
Design
Understanding design and interaction principles helps elevate our design, clarifies the business' message and brand identity, and improves the user's experience.
Technology
We use the appropriate media and web technology to communicate our client's values, and that allows user interaction, drives conversion, and reaches business goals.
The values that guide us in our mission.
We love working with small business owners and managers who genuinely love serving and elevating their community.
Unfortunately, most of them don't get the recognition they deserve, so they often fail because, in most cases, their businesses lack visibility and clarity on their message to the people they want to serve.
Our mission is to help bridge that gap between their business and target customers.
Kaizen
Kaizen is a Japanese philosophy that means to improve continuously. We believe embracing new technology and constantly improving ourselves and our craft is essential to finding better ways to stay relevant in the market we want to serve.
Gaman
Gaman is a Japanese philosophy that means to endure or tolerate any adversity that comes into your life. Starting and running a successful business is challenging. Every business person understands what it's like to live in uncertainty and hardship, and enduring the challenges is the only way to be successful.
Integrity
Integrity is keeping your character true to your beliefs, moral values, or principles. Our integrity is essential in building a long-lasting and sustainable business because it is the primary factor that drives our brand and how our community perceives our company.
Empathy
Empathy is the ability to understand the feelings of another. To effectively serve our ideal customers, we should always strive to understand their needs and wants, and it's the basis for creating a successful service that works best for them.
Honored to be featured
We have over a decade of experience creating websites for our clients, and we are honored to see dozens of websites and publications feature some of our work.
What our clients say about working with us
Hino Banzon
Christopher Shipe
Yun Choe
Free Web Design Strategy Guide
7 Strategic Ways to Double Your Website Leads in 60 Days.
Learn several ways you can use web strategy to increase the effectiveness of your website and significantly grow your business.
Attract more prospects
Attract more highly qualified prospects.
Convert more leads
Convert more high-quality leads.
Interested in working with us?
We don't work with just anyone. We want to ensure we can help you and your business succeed before we can offer our services. Our goal is to build long-term relationships with our clients and continuously provide them with value.
Book a strategy call
Let's schedule a strategy call to learn how to help your business succeed and if we're a good fit for you.
Get a proposal
If we're a good fit for your project, we'll offer you a proposal with the estimated investment, timeframe, and scope. Doing so will help you choose what's best for your business.
Accept the proposal
We'll construct the project contract with detailed information and scheduled scope and milestones if you accept our proposal. The project starts after we sign the contract.
