Earl Varona - Varona Designs

About Varona Designs

Hello, my name is Earl and I'm a Web Design Strategist

We specialize in building high-converting and high-engaging websites for service-based businesses using psychology and user experience design.

We're located just outside of Washington, DC, but we work with businesses worldwide.

Over a decade of professional experience in web strategy, design and development.
Degrees and certificates in digital media, information technology, and psychology.
Multi-disciplinary Background

The skillsets we bring to your project

We built our first website in 2008 with limited knowledge of HTML and CSS. Over the years of learning, training, and experience, we slowly built our skillset to what it is today, significantly improving our work's quality and outcome.

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Psychology is a significant part of what makes us unique. It allows us to understand our target customer's needs and wants and align our design to encourage engagement.

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Understanding design and interaction principles helps elevate our design, clarifies the business' message and brand identity, and improves the user's experience.

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We use the appropriate media and web technology to communicate our client's values, and that allows user interaction, drives conversion, and reaches business goals.

Our Mission and Values

The values that guide us in our mission.

We love working with small business owners and managers who genuinely love serving and elevating their community.

Unfortunately, most of them don't get the recognition they deserve, so they often fail because, in most cases, their businesses lack visibility and clarity on their message to the people they want to serve.

Our mission is to help bridge that gap between their business and target customers.

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Kaizen is a Japanese philosophy that means to improve continuously. We believe embracing new technology and constantly improving ourselves and our craft is essential to finding better ways to stay relevant in the market we want to serve.

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Gaman is a Japanese philosophy that means to endure or tolerate any adversity that comes into your life. Starting and running a successful business is challenging. Every business person understands what it's like to live in uncertainty and hardship, and enduring the challenges is the only way to be successful.

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Integrity is keeping your character true to your beliefs, moral values, or principles. Our integrity is essential in building a long-lasting and sustainable business because it is the primary factor that drives our brand and how our community perceives our company.

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Empathy is the ability to understand the feelings of another. To effectively serve our ideal customers, we should always strive to understand their needs and wants, and it's the basis for creating a successful service that works best for them.

Client Testimonials

What our clients say about working with us

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We absolutely loved working with Earl!
We have received so many compliments from our current clients about their experience on our new website. Best of all, we have so many more NEW clients now finding us and loving what they see.
Annie Mathis

Annie Mathis

Co-owner & Music Teacher
Potomac Music
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he provides excellent advice
Earl is a wonderful designer who has allowed our company to 'punch above our weight in the design and usability of our website...
Gennifer Chenault - Content Marketing Strategist at SOC Telemed, Healthcare Industry

Gennifer Chenault

Content Marketing Strategist
SOC Telemed
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delivers high-quality product
Earl worked very collaboratively with my team and delivered a high-quality product...
Ashanthi Mathai - VP of Marketing at SOC Telemed, Healthcare Industry

Ashanthi Mathai

VP Marketing
SOC Telemed
7 Strategic Ways to Double Website Leads in 60 Days Strategy Guide - Varona Designs

Free Web Design Strategy Guide

7 Strategic Ways to Double Your Website Leads in 60 Days.

Learn several ways you can use web strategy to increase the effectiveness of your website and significantly grow your business.

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Attract more prospects

Attract more highly qualified prospects.

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Convert more leads

Convert more high-quality leads.

How to get started

Interested in working with us?

We don't work with just anyone. We want to ensure we can help you and your business succeed before we can offer our services. Our goal is to build long-term relationships with our clients and continuously provide them with value.

Step 1
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Book a strategy call

Let's schedule a strategy call to learn how to help your business succeed and if we're a good fit for you.

Step 2
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Get a proposal

If we're a good fit for your project, we'll offer you a proposal with the estimated investment, timeframe, and scope. Doing so will help you choose what's best for your business.

Step 3
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Accept the proposal

We'll construct the project contract with detailed information and scheduled scope and milestones if you accept our proposal. The project starts after we sign the contract.